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Optimizing the Timeline Format for Page Engagement

Since the Facebook pages have changed to the timeline format, companies have seen, on average, an increase in post engagement (i.e. likes, clicks, shares, and comments). The increase is due mostly to...

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Starbucks: Refreshers

The right packaging can make or break a customer’s decision to purchase a product. If the packaging is unappealing, a customer will not give the product a second thought. Instead, they will move right...

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Top 10 Restaurant Chains on Social Media

  We all love to eat. While we may not agree on which is better, spaghetti or tacos, we can agree that food is generally a very popular topic and may be one of the most popular topics on social media...

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